About the Company
Goroshina is a tire sales company operating on the market since 2014. They not only supply tires but also provide tire fitting services, making them experts in this field.
Starting as a small initiative, they have grown into one of the leaders in tire delivery across Russia. Goroshina works with leading brands and official tire distributors, and customer reviews inspire trust in their service.
Task
The Mobecan team was tasked with creating a fast and attention-grabbing website based on the company's new brand identity, allowing potential customers to easily select tires tailored to their car model with all specifications.
Work Process
About Design
The website design was based on the company's brand book — using brand colors and fonts. The responsive layouts created by our team allow easy use of the site's functionality on both desktop and mobile devices.
About Layout
The site was built from scratch based on responsive layouts, ensuring a comfortable experience on all devices and eliminating the need for a separate mobile app. The project involved many pages and complex functionality, so special attention was paid to usability and system stability.
About Functionality
The project was built on the popular CMS 1C-Bitrix: Site Management, which allowed easy integration of necessary modules and a payment system. Thanks to integration with the client’s CRM, product availability and prices are updated on the site in real-time.
The Goroshina website features a large-scale content management system: dozens of pages and sections are easily updated via CRM integration. We not only set up reliable CRM connectivity, but also provided training materials for the admin panel so the client team can make changes independently — without involving developers.
Integration with transport companies was implemented to enable remote order placement and calculation of delivery costs and times.
The project also included integration with payment systems supporting instant online payments via SBP and QR code.
About Support
After completing the main development phase, our team began providing technical support for the website:
- License updates;
- Annual car database updates;
- Development of new features and improvements to existing technical capabilities;
- Data backups and restoration of the site from backups if needed;
- Troubleshooting and bug fixes, including recovery from crashes or hacking attempts;
- Server and hosting administration: setup, updates, domain and SSL certificate payment tracking.
About Testing
As part of the Goroshina project, we conducted comprehensive website testing: user flow validation, performance, security, and responsiveness across devices. This approach helped detect and fix potential issues before launch, ensuring stable and user-friendly operation. As a result, the client's business gained a reliable and scalable online platform.
We created a bright and informative homepage that highlights promotions, customer reviews, and quick tire selection. The first screen shows key advantages and offers. The page is structured to make it easy for users to order tires for their specific car.
We implemented a convenient service for selecting tires and wheels by car make and model. Step-by-step navigation and hints help users easily find the right option. Compatibility and parameter info is shown during selection to minimize order errors.
We described all tire fitting services, added online booking and a price calculator. Emphasis was placed on the expertise of technicians, modern equipment, and price transparency. Clients can easily choose a service and book a time right on the site.
We developed a news feed section where fresh promotions, new product arrivals, and helpful tire usage tips are published. Each news item is presented as a separate card with a detailed description. This helps customers stay up to date with the company's latest offers and events.
Reviews of tires from various brands are compiled based on data parsing from different sales platforms, as well as customer ratings collected within the Goroshina service.
The personal account allows the customer to fully manage the purchasing process—from placing and paying for an order to tracking its status. Online support provides instant communication with a manager, eliminating the need for extra calls or emails. Once the order is confirmed, a QR code automatically appears in the account for quick payment or verification—convenient and without unnecessary steps.
Conclusion
The Goroshina project is an example of how a modern approach to design, functionality, and support can create a unique product that stands out among other online tire and wheel stores. We are proud of the result and continue to work to ensure the site delivers maximum value to the client and remains relevant to users.
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