About Company
«Taste and Salmon» is a modern online service for delivery and pickup of rolls and authentic Asian cuisine dishes.
Task
Our company team had a goal: to develop an intuitive and fast mobile application that allows users to quickly find their favorite dishes and enjoy them in the shortest possible time. We had to combine a stylish interface with a high level of convenience and performance to ensure a comfortable user experience with the service, as well as make the process of selecting and placing an order as simple and pleasant as possible.
Work Process
About Design
The application design was developed by our team, based on the «Taste and Salmon» brand style. The main emphasis is on a bright orange gradient, visually reflecting the richness of the taste of real salmon and associatively connected with the gastronomic culture of the East
We implemented a convenient and thoughtful menu structure, thanks to which each client can instantly choose their favorite dish and place an order with just a few screen touches — with courier delivery or pickup from any convenient location.
About Functionality
The application was implemented using the following tools: Flutter ensured cross-platform performance and smooth operation, and the design rendering took place in the convenient Figma editor. The Rive editor was used to implement interactive graphics and animations.
Authorization is implemented flexibly and conveniently: clients can log into the application through a Telegram bot or in the usual way — via SMS. This approach ensures the choice of the most comfortable method of user identification and reduces business costs for notifications.
The «Taste and Salmon» application implements push notification functionality for order statuses, timely informing users about the order status directly on the device screen, allowing them to track the stages of preparation and delivery without constantly opening the application. Additionally, the implementation of personal notifications timed to dates and events (customer birthday, lunch menu combo, reminders about a filled cart) is provided — this helps to delicately maintain communication with users and stimulates repeat purchases.
A distinctive feature of the application is the convenient function of sending links to a formed cart to friends and family. This functionality increases engagement and expands the audience. In addition, «Taste and Salmon» has other scenarios:
- Upselling based on the principle «Often bought with this…» allows increasing the average check through subtle recommendations of related products.
- Gift for pickup: increases the attractiveness of self-pickup of orders.
- Navigation to the restaurant for pickup: you can build a route using popular navigation services.
- Bonus program «Taste Coins»: creates additional motivation to return again and again
Haptic feedback accompanies the user in many scenarios: from adding dishes to the cart to applying a promo code. This way we not only give confidence that the action was completed, but also reinforce the application\'s image.
When entering the application, the user is greeted by an attention-grabbing animation in the brand style, which is accompanied by device vibration, creating a strong emotional association of the user with our product. After the animation plays, the user is redirected to the main page, where the menu of the «Taste and Salmon» restaurant chain is displayed.
Inside the application there are more than 15 categories of dishes, which contain more than 200 dishes of different directions. There is an opportunity to select a set of rolls according to preferences: spicy, fried, vegetarian or containing specific ingredients
The header of the main page shows current promotions — the user immediately sees the benefit they can get thanks to the brief content on informational images.
Each product is designed as a card with a clear name, appetizing photo and a noticeable call-to-action button «Add to Cart». To emphasize the uniqueness of individual dishes, the cards are supplemented with colorful badges: «Spicy», «Hit», «Recommended». Special attention is paid to caring for the health of our users — each item is provided with information about calories and BJU, which significantly facilitates conscious choice of dishes.
Our application\'s cart combines basic e-commerce solution elements with innovative mechanics specifically designed for the food delivery industry.
One of the bright examples is the «Share Cart» functionality, which we talked about earlier. Clients can send a formed cart to acquaintances with one button press, which significantly increases audience reach and contributes to audience growth.
Also in the cart, effective methods for increasing the average check are implemented. For example, the recommendation system «Often bought with this» unobtrusively suggests additional dishes that perfectly complement the selected products. In addition, pleasant bonuses and gifts are provided for those who choose pickup — this mechanic effectively encourages users to save on delivery, reducing business costs and increasing overall profitability.
The «Contacts» screen allows the user to contact technical support thanks to redirects to «Taste and Salmon» social networks and within the application itself, as well as familiarize themselves with the privacy policy and other legal documents.
Also here, the functionality of getting to the restaurant is implemented. You can build a route through any navigation application installed on the user\'s device.
In addition to changing personal information, the user can access more detailed information about current promotions, set up notifications about statuses and promotions, and view their order history.
Conclusion
Pleasant and intuitive design, high level of usability and performance. We set ourselves the task of creating a product that makes the process of selecting dishes and placing an order not only effective, but also an aesthetic pleasure.
From the moment of registration to the first order and becoming a regular customer, each stage is thought out with maximum care. Beautiful interface, simple action logic and fast system responses provide an unforgettable impression from each application usage session.
Today we continue to actively develop the project, regularly introducing new features. Our efforts are aimed at constantly improving the quality of service and meeting user needs.
Other projects
Good Coffee
With Goog Coffee one can easily find the nearest coffee house and give a feedback about it. Sometimes it is difficult to find a proven place to taste favorite drink of good quality.
Mining Space
Application for monitoring the current state of mining
RZD Arena
Official website of the infrastructure of the RZD Arena stadium. Rental of infrastructure facilities, information about events, advertising placement at the largest stadium in the capital.